About Us
Corporate Profile
Ellipsiz was founded in 1992 as a leading provider of integrated solutions in the electronics industry. Over the years, it has become one of the leading engineering and service solutions providers, serving customers across the semiconductor and electronics manufacturing industries in Asia. Listed on the SGX Mainboard in July 2000 and headquartered in Singapore, Ellipsiz offers outstanding technical support along with dependable delivery and quality.
During the expansion phase, Ellipsiz was a leading probe card solutions (PCS) designer and manufacturer for the world’s semiconductor industry. We also distribute a wide range of manufacturing, testing and inspection/measurement equipment to the semiconductor, electronics manufacturing and telecommunication industries. In 2017, Ellipsiz divested its probe card business and is currently focused on its distribution business.
Our main subsidiary, Ellipsiz Distribution & Services Solutions (DSS), has a comprehensive portfolio of solutions and services to cater to the needs in the semiconductor and electronics ecosystem. DSS has offices in Singapore, Malaysia, China and Taiwan R.O.C.
Ellipsiz’s key competitive strengths lie in our innovation, strong customer focus, resourcefulness, strong partnership with customers and principals and an established regional support network.
Vision & Mission
Vision
We aim to be the best creator of value for our customers, business partners and stakeholders in markets that we participate in.
Mission
To enable our customers and business partners to achieve their goals optimally, we offer innovative and integrated solutions.
Core Values
- R espect for Individual
- I ntegrity
- C ustomer Focus
- E ntrepreneurship
- M eritocracy
- A chievement Oriented
- P rofit & Liquidity Focus
Ellipsiz Management is committed to the above and wish to ingrain the above values into our culture. Maintaining a corporate culture that champions responsibility and camaraderie, strengthens our team’s commitment and diligence to perform.
Respect for Individual
- Treat each person with respect and courtesy
- Foster relationships based on mutual respect
- Listen to and share appropriate information
- Be considerate of each other’s priorities and resources
- Recognise individual’s contributions
- Share the gain and pain of each person who works with you
Integrity
- Win and keep the trust of our customers and partners
- Trust is a pre-requisite for survival
- Even more crucial: the ability to trust each other
Customer Focus
- Customer is the reason why we are here
- Listen to their demands and be relevant to their needs
Entrepreneurship
- Spot and act on growth prospects
- Everyone to look out for opportunities
- Build capability to recognize potential businesses
- Execute strategies faster than the competition
Meritocracy
- Recognise the best ideas, efforts or results
- Judge ideas and outcomes by objective measures, NOT by originator’s rank, function, department, personal characteristics or history
Achievement Oriented
- Always stretch to achieve
- Strive to exceed expectations
- Take pride in delivering excellent results, both as an individual as well as part of a team
Profit & Liquidity Focus
- Profitability in both short- and long-term is very important
- Spend within our means
- take calculated risks
- watch costs and margins
- match cost and investment to revenue and cash
Excellent Scientific Instruments was formed to provide QRA solutions for the Semiconductor Industry
SingaTrust Pte Ltd was incorporated as the investment holding company of Excellent Scientific Instruments.
SingaTrust Ltd was listed on SGX Mainboard.
SingaTrust Ltd changed its name to Ellipsiz Ltd.
Acquired 51% stake in iNETest Resources, which provides manufacturing test solutions for electronics end-product makers like contract manufacturers.
Acquired 91% stake in FMB Industries Pte Ltd, which provides consumables for the semiconductor and biomedical sectors.
Increased iNETest stake to 100%.
Increased FMB Industries stake to 100%.
Integration of subsidiaries FMB, iNETest, ESPL into Ellipsiz DSS.
Acquired the probe card business, technologies, intellectual property rights and assets from Tokyo Cathode Laboratory Co Ltd.
Divested SV Probe and its probe card business.
Acquired 50% stake in Kalms Investment Pte Ltd. It’s subsidiary, Kalms SG, is in the trade of technology-enabled retail business through the use of intelligent vending machines equipped with latest technology and associated solutions.
Incorporated a 50%-owned joint venture company, Adell Solutions Pte Ltd, for the purpose of conducting the businesses of purchasing, refurbishing, reselling and installing used semiconductor equipment.
Acquired 58 hectares of land in Berakit, Bintan, Indonesia through its 75% owned subsidiary, PT Super Makmur Sejahtera
Restructured vending solutions business to exit from Kalms Investment Pte Ltd
Acquired 51% stake in Axis-Tec Pte Ltd, which provides automated precision system solutions
Acquired additional 27 hectares of land in Berakit, Bintan, Indonesia
Board of Directors
David Ong Kim Huat
Chairman and Independent Director
David Ong Kim Huat
Chairman and Independent Director
Mr Ong began his professional career in 1989 and held senior marketing positions in various international companies, including American Express, Visa International, Reed Elsevier and Publicis. Mr Ong is the Managing Director of Reddot Media Inc Pte Ltd, a tourism media company he founded in 1998.
He also serves as a Non-Executive Independent Director of New Toyo International Holdings Ltd, Hiap Seng Industries Ltd and Katrina Group Ltd. He was formerly a Member of Parliament of Singapore. He was awarded the Public Service Medal and Public Service Star in 2005 and 2009 respectively.
Mr Ong graduated from the University of Oregon, USA, with Bachelor of Science in Business Administration with double major in Marketing and Management.
Kenneth Ho Siew Keong
Chief Executive Officer and Executive Director
Kenneth Ho Siew Keong
Chief Executive Officer and Executive Director
As CEO, Mr Ho is responsible for shaping the Group’s corporate directions, formulating and implementing business and growth strategies, and driving overall corporate development. He provides strong leadership to the management team while actively overseeing day-to-day operations. Additionally, he focuses on cultivating strategic partnerships and alliances to create new opportunities and ensure long-term sustainability.
Prior to joining Ellipsiz, Mr Ho was Head of Vietnam and China at Chip Eng Seng Corporation, where he spearheaded the development and operations of both markets. With over 20 years of experience in senior management roles, he has led business development and operations across international markets, particularly in China and the emerging markets of Indochina. His earlier career includes various leadership positions at UOL Group, Bankside Capital Pte Ltd, Delgro Corporation Ltd, Transil Corporation Pte Ltd, UPP Holdings Ltd and the former LCD Global Investments Ltd.
Mr Ho holds a Bachelor of Arts (Honours) in Economics and Political Science from York University.
Current directorship(s) in other listed company(ies) Nil
Past 3 years’ directorship(s) in other listed company(ies) Lum Chang Holdings Limited
Koh Kim Huat
Independent Director
Koh Kim Huat
Independent Director
With a distinguished career spanning multiple industries, Mr Koh has held prominent leadership roles, including Executive Chairman, Chief Executive Officer, Executive Director, Vice Chairman and Managing Director in various public companies listed on the Singapore Exchange. His extensive experience also includes serving as Senior Vice President at a leading sovereign wealth fund, where he played a key role in strategic global investments.
Beyond his corporate achievements, Mr Koh also contributed to Singapore’s diplomatic efforts as the First Head of Mission of the Singapore Consulate in Shanghai, further demonstrating his leadership and commitment to public service. He has also been active in community service, serving on the boards of directors and governors of Hwa Chong Institution, as well as holding the position of Chairman of Hwa Chong International School.
Mr Koh holds an Honours degree in Civil Engineering from the National University of Singapore.
Current directorship(s) in other listed company(ies) Lionhub Group Limited Land and Homes Group Limited
Past 3 years’ directorship(s) in other listed company(ies) Nil
Lim Beng Lam
Independent Director
Lim Beng Lam
Independent Director
With over 30 years of experience in the semiconductor industry, Mr Lim has held key leadership roles in sales, marketing and business development. He previously served as Vice President of the Distribution and Services Solutions division at Ellipsiz DSS Pte Ltd and also held the position of Vice President of Sales at SV Probe Pte Ltd. Prior to these roles, he was Sales Director of Lam Research Corp. Earlier in his career, he took on management positions at leading semiconductor companies, CEI Contract Manufacturing Ltd and Texas Instruments Singapore, further solidifying his expertise in the industry.
Mr Lim holds a Master of Business Administration in International Business and Finance from Oklahoma City University, USA, and a Bachelor of Science in Chemistry and Mathematics from the National University of Singapore.
Current directorship(s) in other listed company(ies) Nil
Past 3 years’ directorship(s) in other listed company(ies) Nil
Iris Wu Hwee Tan
Non-Independent Non-Executive Director
Iris Wu Hwee Tan
Non-Independent Non-Executive Director
Ms Wu has over 30 years of financial and management experience. She was previously an Executive Director and the company secretary of LCD Global Investments Ltd (now known as AF Global Limited), overseeing an extensive corporate affairs portfolio covering financial, taxation, corporate secretarial and legal matters, and playing an active role in the execution of strategic decisions. Prior to that, Ms Wu held various financial positions and had started her career as an auditor with the then Price Waterhouse Singapore.
A Chartered Accountant of Singapore and a member of the Institute of Singapore Chartered Accountants, she holds a Bachelor of Commerce (Accountancy) degree from the then Nanyang University.
Adrian Lum Wen-Hong
Non-Independent Non-Executive Director
Adrian Lum Wen-Hong
Non-Independent Non-Executive Director
He currently serves as Director, Property Development of Lum Chang Holdings Limited (“LCH”). He oversees the Property Division of LCH and is responsible for formulating business strategy and identifying investment opportunities for both real estate and non-real estate segments, potential joint ventures and business acquisitions for LCH.
Prior to joining LCH in 2006, Mr Lum held management positions whilst working locally and abroad.
Mr Lum holds a Master’s Degree in Engineering with First Class Honours from The Imperial College, United Kingdom, and was awarded the Governor’s MEng Prize for academic excellence
Denise Lum Wen-Thong
Non-Independent Non-Executive Director
Denise Lum Wen-Thong
Non-Independent Non-Executive Director
With a legal background and strong business acumen, Ms Lum has built a successful career spanning both the legal and business sectors. She began her professional career as an Associate in the Mergers & Acquisitions practice at Shearman & Sterling LLP, gaining international experience in London, New York and Singapore.
Currently, she owns and manages businesses in the Food & Beverage and hospitality sectors, overseeing their operations and strategic development.
Ms Lum holds a Bachelor of Laws (LLB) with Upper Second-Class Honours from University College London and is admitted to the bar in New York and England & Wales.
Current directorship(s) in other listed company(ies) Nil
Past 3 years’ directorship(s) in other listed company(ies) Nil
Our Businesses
Key Management Personnel
Lim Poh Yeow
Chief Financial Officer Corporate Office
Lim Poh Yeow
Chief Financial Officer Corporate Office
He will also be actively assisting me in strategic plannings as well as managing the Group’s investments including day-to-day operational matters.
With more than 3 decades of in-depth experience in the areas of finance including his recent longstanding tenure at a SGX listed main board company, Poh Yeow will also be supporting the Ellipsiz Board on its corporate functions.
Tony Gung Kwun Yuan
President Distribution & Services Solutions
Tony Gung Kwun Yuan
President Distribution & Services Solutions
Mr Gung was previously Vice President of the Group’s DSS division in China and Taiwan as well as General Manager of the Group’s probe card solutions division in Taiwan, prior to the Group’s divestment of its probe card business in 2017. Following the divestment, Mr Gung joined SV Probe Technology Taiwan Co., Ltd as General Manager and Vice President.
Mr Gung has accumulated considerable sales, engineering and business management expertise in the electronics manufacturing test industry, particularly in China and Taiwan. He had held numerous engineering and managerial positions in Agilent Technologies, Hewlett Packard and one of IBM’s strategically invested R&D company in Taiwan.
Mr Gung holds a Master’s Degree in Control Engineering from the National Chiao Tung University, Taiwan.
Jeff Chuang Chu Mou
General Manager Distribution & Services Solutions Taiwan & China
Jeff Chuang Chu Mou
General Manager Distribution & Services Solutions Taiwan & China
Prior to joining Ellipsiz, Mr Chuang was an Application Engineer in Test and Measurement Business Unit at Hewlett Packard and was promoted to Greater China Service and Support Manager.
Mr Chuang graduated from Taiwan Chinese Culture University, majoring in Electrical Engineering.
Ray Goh Ling Hwee
General Manager Distribution & Services Solutions Singapore
Ray Goh Ling Hwee
General Manager Distribution & Services Solutions Singapore
Prior to joining Ellipsiz Ltd, Mr Goh was a Manager of Lithography Equipment at Semiconductor Manufacturing International Corporation and a Senior Engineer with Systems on Silicon Manufacturing Company Pte Ltd.
Mr Goh graduated from Nanyang Technological University of Singapore with an Honours degree in Electrical and Engineering. He obtained his MBA from Shanghai International MBA / ENPC International MBA.
Boey Gim Poay
General Manager Distribution & Service Solutions Malaysia
Boey Gim Poay
General Manager Distribution & Service Solutions Malaysia
Mr Boey has more than 20 years of experience in the industry and for the past 15 years, he has been instrumental in developing and cultivating strategic partnerships with various key principals and customers for DSS in Malaysia, Vietnam and China.
Prior to joining Ellipsiz, Mr Boey spent eight years building his engineering expertise in Semiconductor & Printed Circuit Board Assembly Test with Hitachi, Hewlett Packard and Agilent.
Mr Boey graduated from Monash University in Australia with a degree in Computer and Electrical System.
Awards & Accreditation
Kimberly-Clark Growth Achievement Award 2011
Commendation from Chartered for the successful start-up of Fab 7
Commendation from Chartered for our expertise rendered to the transfer of equipment from Chartered’s Fab 1 to an overseas company
Award for the commencement of a long and successful supply and service partnership to SMIC
SSMC Supplier Recognition Award 2015
Nikon Token of appreciation from Nikon for long-term partnership 2011
ViTrox Loyalty Partnership Award: Best Performing Sales Channel Partner
BPM Microsystems Top Sales-Asia Pacific Region 2018
